Importance of Digital presence for Professionals
Having a digital presence is essential for all professionals in the information age!
Imagine you are going to buy a phone 📱 . The first step you will do is to research the available options on the internet. Then you would filter out the phones based on the brand, budget, features, etc. Finally, you will buy the phone that suits most of your expectations.
Similarly, if you’re a professional in some field of work, and looking for new opportunities (could be a job, freelance gig, or consultancy role), having a digital presence will be a game changer.
Why is digital presence essential?
The below information of a professional would be a few clicks away from the internet if they have a digital presence that showcases their:
âž¡ Proof of work/Sample work
âž¡ Contact details
âž¡ Verifiable Credentials
âž¡ Past Achievements
âž¡ Service offerings
âž¡ Media recognitions
This opens the gates for a professional to abundant opportunities in their respective field as your digital presence would help you get recognized by an employer/organization amongst the competition.
Imagine you are an IT professional with 8+ years of industry experience, and you are very good at app development. You can portray your sample apps, the financial/social impact of your past apps, the industry certifications you acquired for app development, and so on in your website/LinkedIn profile.
This builds trust in your skills as you’re showing the world what you’re capable of that generates more business leads/career prospects.
It’s the main reason why I suggest job seekers in the analytics domain (which I’m a part of) have a project portfolio with a good LinkedIn profile to stand apart from the competition.
How to build a digital presence?
- Have a well-designed SEO enabled website showcasing your skillsets
- Have a good social media presence and drive organic growth of followers
- For jobseekers, having a well-tuned LinkedIn profile would suffice
In short, having a digital presence for a professional would be a great leverage compared to others who don’t in obtaining multiple career prospects!
How has your digital presence helped you in your career?
